1. In this assignment, students will identify a minimum of four trends that will come into focus within the next five years that are relevant to the topic chosen in the Stakeholder Analysis assignment.
  2. Identifying trends, you can use PEST (political, economic, social, and technological factors) or DEFB (drivers, enablers, frictions, and blockers). With PEST, you can discuss the political factors that are driving a specific trend. For example, the government had provided a tax break for individuals driving a hybrid or electric cars. Therefore, we can forecast an increase in consumer demand for hybrid or electric cars.
  3. Each trend analysis should include:
    1. Current examples of the trend: events, inventions, modifications, applications, etc.
    2. Current claims about the trend: statistics, quotes, papers and research, etc.
  4. List of counter-trends (if applicable), with references
  5. Implications for related industries
    1. Trend name
    2. Category description
    3. Signals
    4. The present-day evidence or reasoning behind your selection of the trend, such as:
    5. Your source for the trends, with references
  6. Save as: HUMN450_TrendAnalysis_yourlastname_yourfirstname.pdf


The following rubric indicates those areas you should be focusing on in preparing your assignment, and how the instructor will weigh these components relative to one another.

Activity/Competencies DemonstratedGradeGrammar and proper sentence structure/15Layout, labeling and visual material/15Analysis and research/40Insight and validity of conclusions/30Total/100 

Trend Analysis