Strategic Planning and Healthcare Management

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What can a healthcare organization accomplish with the strategic planning process?

Strategic health planning comprises determining a company’s long-term objectives and goals, as well as devising a strategy to achieve them. Future technology advancements, changes in government policy and economic trends that might radically impact on the operations of the organization must all be included into healthcare planning. The importance of strategic planning in healthcare should be recognized by every hospital or health organization pursuing short- and long-term success (Abdel-Basset et al., 2018). Due to the intricacy of healthcare planning, the benefits of strategic planning in healthcare are many.

Hospitals and healthcare institutions, like other businesses, have a variety of levels. Health systems must plan for the future, from patient care to finance. Strategic planning, as opposed to traditional plans, anticipates changes in all areas. The importance of strategic planning in healthcare may also be shown in productivity (Ginter et al., 2018). Most organizations believe they are operating as efficiently as possible, but examining productivity may uncover areas for improvement and aid in the establishment of more defined objectives.

What would you recommend as areas of focus for Barbara’s strategic plan?

Risk management

Healthcare risk management assists in the protection of healthcare companies from a number of threats peculiar to the industry. These threats may imperil your cash, business administration, losses, and accountability, among other things (Mikhno et al., 2020). Risk management, on the other hand, offers you with a system to follow in order to prevent these risks and to deal with them if they happen.




Damage control will be supported by risk management measures, which will lessen patient health threats.

Operating budgeting

Healthcare operational budgeting determines anticipated funds for facility running expenses and people expenditures, such as staffing and training (Guha and Kumar, 2018). Unbalanced income and spending tracking is possible with a healthcare operational budget.

Discuss how Barbara can achieve a balance between historical and current topics in healthcare?

Barbara should go through the historical topics in healthcare and analyze them in depth in order to understand the topics. This way, she will be able to pick topics that worked in the historical times and see how she could incorporate them with the current topics by comparing and contrasting them and then deciding the one that works best. This way, Barbara will manage to strike a balance.

How should she apply them for her strategic plan?

Barbara should present the results of her research and studies and show management the benefits of incorporating the historical and modern topics and the advantages of applying them. She should then test her theory to a small group of individuals to ensure that her way works.

What type(s) of primary and secondary research would you recommend Barbara conduct? What are the benefits? Explain.

For primary research, Barbara should use questionnaires use the web to conduct her secondary research.

Barbara should use questionnaires because they are


Questionnaires are important for a variety of reasons, owing to the fact that they are among the cheapest methods to gather quantitative information. Auto questionnaires, in example, are a great way to cut expenses but collect huge quantities of information from a large group of people in a short time without having to meet with the interviewees and talk to them.


Their distribution will be limited to certain groups, and their treatment will differ. You have total control over your replies to the questions as well as the exam’s layout (open-ended or multiple choice). They allow for the collection of massive volumes of data on practically any topic. Their uses are many and varied. Easier to obtain results.

Questionnaires are the easiest way to obtain results especially with the improved technology. Barbara will be able to receive the information needed with just a day.

Secondary research such as the web is easily reliable and can be obtained faster and more affordably.






Abdel-Basset, M., Mohamed, M., & Smarandache, F. (2018). An extension of neutrosophic AHP–SWOT analysis for strategic planning and decision-making. Symmetry, 10(4), 116. https://www.mdpi.com/283246

Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care organizations. John Wiley & Sons. https://books.google.com/books?hl=en&lr=&id=3qVFDwAAQBAJ&oi=fnd&pg=PR7&dq=strategic+planning+and+healthcare+management&ots=4UEttrsRGJ&sig=pOC3E47WcJZ6sJiQ2-c9o4kU84I

Guha, S., & Kumar, S. (2018). Emergence of big data research in operations management, information systems, and healthcare: Past contributions and future roadmap. Production and Operations Management, 27(9), 1724-1735. https://onlinelibrary.wiley.com/doi/abs/10.1111/poms.12833?casa_token=dOjFRjP-560AAAAA:jODwC2O2rkNnyw0VLYQ_gJTs2F799vK1jQUpDgRkiUOUvCuckIoQ4lDatrjyP1Z1EaehUKr-kVxcegWN

Mikhno, I., Koval, V., & Ternavskyi, A. (2020). Strategic management of healthcare institution development of the national medical services market. Access: Access to Science, Business, Innovation in Digital Economy, 1(2), 157-170. https://journal.access-bg.org/journalfiles/journal/issue-1-2-2020/mikhno_strategic_management_of_healthcare_institution_development.pdf

Module 03 Project – Strategy Module 03 Project – Strategy