Read Chapter 6 – Global Market Planning and Chapter 7 – Global Market Entry Modes.
- View the videos associated with each chapter
- Prepare detailed outlines of Chapter 6 and Chapter 7. with a thesis statement
Chapter 6 – Core Principles of International Marketing (wsu.edu)
Chapter 7 – Core Principles of International Marketing (wsu.edu)
The Global Marketing Mix – Internationalisation – Global Marketing – YouTube
Chapter 6 & 7